All About Gated Categories on Amazon

September 7 2018 IN amazon All About Gated Categories on Amazon

All About Gated Categories on Amazon

Amazon is an oasis for customers. You can find nearly any product at a variety of price points across the site. But the grass isn’t so green for sellers. Certain items on the website, including clothing, wine, and beauty products, are known as “restricted categories.” This means you must be approved before being able to list these items. Depending on the product, gaining access to a gated category can be a lengthy process.

Why Are Certain Categories Gated

There are 18 different categories that are gated by Amazon. These range from relatively inexpensive items, like movies and clothing, to rare items, like fine jewelry and art. Amazon has a different reason for gating each item, but essentially it is all about the customer. Amazon is a customer first company. Not only is the customer always right, but they should always be satisfied, no matter the cost. To ensure consumers are getting the highest quality products and best service, Amazon requires companies to prove themselves before selling certain goods online. Let’s use clothing as an example. There are 70,000 clothing items listed on the site, so clearly, a lot of companies have been approved to sell in this category. To be approved, companies have to prove the quality of their clothing. This ensures every shirt, dress, or pair of shoes that is sent out looks exactly like the photo at the time of purchase, keeping customers happy.

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

How to Break the Gate

Just because Amazon holds sellers to a high standard, doesn’t mean their standards are impossible to meet. Considering there are millions of products listed across the site, many sellers have passed the test to break the gate. The application to become a seller in a gated category is pretty straight forward. First, you will need to select the categories you would like to sell in. Amazon will ask you information about your products, including the number of units you have, and their condition. You will also have to prove you have high performance metrics. This includes an order defect rate less than 1%, a pre-fulfillment cancellation rate of less than 2.5%, and a late shipment rate of less than 4%. If you sell high end or branding products, you will also need to provide evidence of authenticity to prove you are not selling counterfeit items.

The standards you will need to meet vary by both category and time of year. When selling clothing items, you typically just need to prove you are selling a high quality product that is authentic. In contrast, to sell toys during Christmas you need to prove your toys are authentic, are being sold at a fair price, work, and can be shipped on time. Other categories that Amazon has a big hand in, including groceries, are extremely difficult to list in. You have to prove that your product can stand up to the high-quality products listed by Whole Foods (which is owned by Amazon).

Benefits of Selling in Gated Categories

Because Amazon holds it’s gated categories to such a high standard, sellers in these categories are a trusted source on the web. When shopping for special items like beauty products, customers want to ensure they are getting the best bang for their buck. That can be a difficult task online, especially with so many fake or poorly rated shops. By having the stamp of approval by Amazon, customers know that your shop is legit, and are more likely to buy from your shop.

When Amazon approves your shop to sell in gated categories, you must sign up to be a professional seller. This does come with an additional cost. You must pay $39.99 a month to be a professional seller. This is compared to the 99 cents per-transaction fee sellers face on the individual plan.

Although it comes with a cost, if you have a high-quality product, it is worth it to list on gated categories Amazon. After all, Amazon is a trusted company, so by just listing on the site you are sure to see a rise in sales. If you are already a seller on another site, and are looking to expand into the Amazon marketplace, a listing management software can help you make the transition effortlessly. Software from listing mirror can help you keep track of your inventory across all of your eCommerce platform, so you both you and your customers have a 5-star worthy experience.

Sell More. Work Less.

Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

How to Reduce Operational Costs of Your Ecommerce Business

March 8, 2019

Selling on Amazon and eBay and Other Marketplaces!

March 5, 2019

Using Amazon Multi Channel Fulfillment for eBay

March 1, 2019

Sell More on the Walmart Marketplace

February 26, 2019

How To Sell More On eBay!

February 21, 2019

Is Amazon MCF Right for my Business?

February 19, 2019

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019
Sell More. Work Less.

Sign Up Now!

Even More Posts
What is Google Shopping Promotions and How to Use It
January 29, 2019
Increase Your eCommerce Conversions With More Media
January 23, 2019
Setting Ecommerce Sales Goals in 2019
January 21, 2019
International Multi-Channel eCommerce: What You Need to Know
January 17, 2019
Selling on Multiple Marketplaces
January 15, 2019
Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!
January 11, 2019
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Boost your Sales, with ease.

Sign Up for Demo!