5 Tips for a More Successful e-Commerce Store

July 27 2018 IN ecommerce 5 Tips for a More Successful e-Commerce Store

5 Tips for a More Successful e-Commerce Store

Whether your e-Commerce store is in it’s 2nd month or its 20th year, there are always new avenues and strategies for growth and expansion. In this article, we will take a quick look at five of the most universally effective ways of reaching new audiences and finding new customers:

1. Understand the Competition

Taking a good long look at what your competitors are doing is a great way of improving upon what you are doing. If you are analytically-minded, you may find that making a list of their strengths and weaknesses alongside your strengths and weaknesses helps put things into perspective. What advantages can you capitalize on? What potential weak points should you be patching?

The competition can be stiffer in the world of e-Commerce, as you may find yourself competing with companies from around the globe. At the same time, the market is also larger in the online world, and if you can find ways to differentiate yourself and establish a niche, the opportunities can be virtually endless.

2. Define (and Express) Your Core Values

What sparks the very heart of your brand? What makes you sell the products and services that you do? Think back to the beginning of your business, especially if you have been at this e-commerce business for awhile. Try to find the same passion you used to fuel your takeoff, and channel that into the message you are expressing online.

The bottom line is that, if you created a product or a service, it’s likely because you viewed that product or service as something that you might potentially want. And if that’s the case, then marketing and sales can become significantly easier.

Want to expand your sales reach and customer base?
Try Listing Mirror Risk Free for 14 Days!

Schedule Call Now

Sell More. Work Less.

3. Drum Up Excitement

With each iteration and evolution that your company makes, let your current base know that you will be expanding soon out of your comfort zone! If you are already selling online, great. Your base still needs to know that they are going to be growing with you in this expansion process. Creating an experience for new customers across the entire web should not push your loyal customers out of the way-- it should get the excited.

However, if you are starting e-commerce right now with no true base: begin pushing through normal marketing avenues about what is coming, and explore new avenues such as social media and PR stunts. This will increase exposure and traffic whenever the time does come.

4. Find New Markets

Selling on your respective website may be a strain and a hassle, but adding on other shopping platforms such as Amazon, eBay, Wal-Mart, and Etsy is simple. Use a multi-channel integration software such as Listing Mirror. A third-party specialization program that eradicates the stress of your e-commerce operations, all the while providing a large increase in sales, revenue, and exposure (Amazon alone has 197 million monthly visitors). The people who are loyal to you shop on these places, the people who are occasionally stop by are there too, and the people who you have never reached… well, that’s where they are! Get to them.

5. Stay on Top of Inventory

The inventory you handle is the lifeblood of your business. Ensure that the flow between selling, stocking, and shipping is optimized. If your unsold items are sitting in storage collecting dust, for example, they are costing you money in terms of storage space, management, and obsoletion. And overselling can be just as harmful, as it causes companies to halt growth while possibly frustrating potential customers.

 

Again, software can be part of the solution. Listing Mirror, for example, covers your e-commerce operations can prevent inventory problems by allowing you to synchronize inventory tracking across every platform you sell on. When a customer orders an item from you  and then has to wait hours, even days, to hear word that it was sold out before the purchase-- they are gone. Syncing inventory with across all of your channels ensures an up-to-date experience for everyone.

To learn more about how Listing Mirror can help your e-Commerce store dominate across multiple channels, check out our free demo today!

 

Sell More. Work Less.


Enable your business to do more, with less!
Become a Multi Channel Pro!

Latest Posts

Why You Need Order Processing Software for Your Ecommerce Business

February 13, 2019

10 Tips for Better Amazon Inventory Management

February 8, 2019

The Best Listing Software for eBay and Amazon

February 4, 2019

The USPS Postage Rate Increases for 2019 and Online Retailers

January 31, 2019

What is Google Shopping Promotions and How to Use It

January 29, 2019

Increase Your eCommerce Conversions With More Media

January 23, 2019

Setting Ecommerce Sales Goals in 2019

January 21, 2019

International Multi-Channel eCommerce: What You Need to Know

January 17, 2019

Selling on Multiple Marketplaces

January 15, 2019

Amazon Sellers Event/Meetup ASGTG 2019 - Listing Mirror on the Road!

January 11, 2019
Sell More. Work Less.

Sign Up Now!



Even More Posts
Prosper Show 2019 in Vegas - Listing Mirror on the Road!
January 10, 2019
Multi-Channel Inventory Management for Ecommerce
January 5, 2019
Want to Increase Your Amazon Sales?
January 4, 2019
Using Social Media to Boost Your eCommerce Sales
December 26, 2018
What Pro Amazon Sellers Know: Amazon Hints and Tips
December 18, 2018
Why Multi-Channel eCommerce Matters
December 12, 2018
5 Critical Things Every Amazon Seller Should Know
December 6, 2018
The Past, Present, and Future of Multi-Channel eCommerce
November 27, 2018
Why You Should Sell on Walmart Marketplace Now
November 19, 2018
Listing Mirror Wins 2018 Inventory Management Software Rising Star Award and Great User Experience from FinancesOnline Directory!
November 15, 2018
5 Things You Must Consider for a Multi-Channel Selling Strategy
November 14, 2018
Marketplace Updates: What's Happening in 2019?
November 13, 2018
Walmart Marketplace: What to Expect in 2019
November 9, 2018
Expanding Your Sales on Amazon and eBay Using FBA
November 8, 2018
Using Amazon FBA for eBay Fulfillment
November 7, 2018
Boost your Sales, with ease.

Sign Up for Demo!